Description
Full enrolment for the 11 modules in the Certified E-Commerce Specialist, Entrepreneur, Professional Program. Please note that you have 1 year and 6 months to complete the program.
Your account will be activated within 24 hours. A module needs to be finished for before the next one will open.
This program was designed for:
1. Entrepreneurs and marketers wanting to integrate e-commerce as part of their business strategy.
2. Individuals wanting to build the necessary skills and experience to become an E-Commerce Professional / Consultant – serving their own clients.
This program can be taken purely ONLINE. We also have face to face classes which you can opt to attend too.
The 11 module training program includes:
Module I: Business Model Development
- State of E-Commerce
- E-Commerce Value Proposition & Business Model
- MSME E-Commerce Activation
- Customer Profiling
- Competitive Analysis using SWOT and Blue Ocean
Module 2: Payment systems & fraud handling
- E-Commerce Payment Methods
- Fraud Handling and Chargeback
- Taxation
- Security Compliance
Module 3: Site development
- E-Commerce Solutions: WordPress, Magento, Drupal
- Google Analytics
- Customer Relationship Management
- Lead Generation Forms
- LiveChat
- Product description & photography
- Marketplace development
- Website Policies
- Mobile Application Development
Module 4: Digital Marketing
- Buyer’s Journey
- Inbound Marketing
- Search Engine Optimization
- Email Marketing
- Social media profile creation
- Content Marketing
- 66-days digital marketing campaign
Module 5: Security
- Web Application Security
- Web Application Testing
- Reporting Cybercrime to Authorities
Module 6: Policies & customer support process
- E-Commerce Law
- Data Privacy Law
- Cybercrime Law
- Consumer Protection for E-Commerce & Online Sales Promotion Guidelines
- Digital Marketing Ethics
Module 7: Supply chain management
- Introduction to Supply Chain Management and Business-to-Business E-Commerce
- Logistics Management
- Supply Chain Management Network Design
- Supply Chain Scalability
Module 8: Industry exposure
- E-Commerce Entrepreneur Startup Meetup Project Presentation (join Asian tour Singapore, Malaysia, Thailand OR USA tour)
- E-Commerce Entrepreneurs Summit Participation & Presentation. (Manila, Baguio, Cebu, Davao)
Module 9: E-Learning & Help Desk Support Systems
- E-Learning Creation for Customer Support
- E-Learning for Skills Showcase
- E-Learning Business & Revenue Models
- Conduct 11 hours of webinars, & training to target prospects.
Module 10: Advertising & Affiliate Marketing
- Search Engine Advertising Campaign
- Social Media Advertising Campaign
- Influencer Engagement Campaign
- Affiliate Marketing Program Creation & Recruitment
Module 11: Professional Consulting, Outsourcing, & Project Management
- Dealing with 3rd party entities
- E-Commerce Project Management
- Becoming an E-Commerce Professional / Consultant
- E-Commerce Professional Launch
- Conduct 11 hours of client presentation talks
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