Module 6: Google AdWords Mobile Advertising

google adwords mobile

This e-learning program was done in collaboration with Jun Baranggan of Cebu Digital Hub.

This module covers the following:

I – Mobile Overview

  • Consumer Behavior and the Impact of Mobile
  • How Mobile can Fulfill Advertisers’ Objectives
  • Google Selling Point
  • Best Practices

II – Bidding and Targeting

  • Mobile Bid Adjustment
  • Keywords
  • Targeting
  • Mobile – specific Bidding Strategies
  • Remarketing

III – Mobile Ads

  • Network Overview: Display, Search, Youtube
  • Ad Extension
  • Ad Formats
  • Mobile Display
  • Interstitial / Video
  • App Promotion
  • App Engagement

IV – Mobile Ads

  • Full value of Mobile
  • How Mobile Adwords is Different than Desktop
  • Measuring Mobile Success
  • App Conversion Tracking
  • Mobile Analytics with Third Parties
  • Google Analytics Integration
  • Reporting