E-Commerce Entrepreneurs Summit Manila 2015 #ecomsummit


According to i-Metrics Asia Pacific Corporation, the Philippines’ E-Commerce Intensity Index is at 7% to 13% of our country’s gross domestic product (as of March 2015). Its E-Commerce Maturity Scorecard also reports 28% of Filipino Internet users purchases are done electronically while 22% for payments done online. We are bringing the DigitalFilipino E-Commerce Entrepreneurs Summit Manila 2015 (#ecomsummit) this August 29, 2015 (8:30 AM to 5:00 PM) at the Ballroom of Best Western Plus Antel Hotel, Makati Avenue, Makati City. Our theme for this 7th edition is, “E-Commerce for Economic Growth”. The 7th DigitalFilipino E-Commerce Summit (#ecomsummit), referred as E-Commerce Entrepreneurs Summit, is an intensive 1-day educational event on e-commerce strategies. It is also meant to celebrate the 16th year of DigitalFilipino.com (blog). This 1-day event will have e-commerce practitioners share insights and strategies on making e-commerce work and help grow your business.


This event is made possible with the support of major sponsor 2Go Express. We are also thankful to the support of Citibank Philippines as minor sponsor for this event. We are currently looking for sponsors to support this event.


On its 7th edition, the event aims to empower entrepreneurs, decision makers, marketers, strategists, sales managers, supply chain managers, brand managers, and from change thinkers to change makers. Furthermore, we are using this event as a fundraiser for our Certified E-Commerce Specialist, Entrepreneur, and Professional Program students as part of their “e-commerce industry exposure” learning module where they are scheduled to visit Singapore this September 9 to 13, 2015.


In this event, learn how practitioners are maximizing e-commerce as a revenue channel, create new business models, improve supply chain systems, develop secure payment solutions, resolve logistics distribution needs, and understand the Filipino online behavior.


  1. Market developments this 2015.
  2. Case studies on e-commerce use in top 10,000 corporations.
  3. Learn how to use e-commerce as the Philippines competitive advantage.


This one-day learning programs aim to cover the following topics. The program will be improved continuously hereon.

8:00 to 8:30 AM Registration

8:30 to 9:00 AM Participants Introduction

State of E-Commerce in the Philippines 2015

(Speaker: Dr. Nick Fontanilla, I-Metrics Asia-Pacific and Jay Bautista of Strategic Consumer and Media Incites, Inc.) Internet and E-Commerce Research industry heavyweights Jay Bautista and Dr. Nick Fontanilla will be sharing their latest findings and insights on how the e-commerce market and user demographic is changing that entrepreneurs need to know.

Cross-Border Business-to-Business E-Commerce: Logistics, Escrow, and Public Key Infrastructure

(Speaker: Francis Lopez, Pan Asia Exchange, Sheila Lina of LoanPinas, Stephanie Caragos of FilipinoSME.com) In order for businesses to embrace cross-border e-commerce, a lot of things have to be taken in consideration including online presence creation, be compliant with cross-border policies, recognition on e-documentation, digital contracts, e-payment, e-signature used. This also includes having access to financial resources to cope with market demands. I look forward learning from insights that will be shared on the topic of “Cross-Border Business-to-Business E-Commerce: Logistics, Escrow, and Public Key Infrastructure”. Resource persons include Stephanie Caragos of Syntactics, Inc. who will tackle the importance of web presence to attract international clients. Sheila Lina of LoanPinas / Shopinas will tackle how SMEs can raise capital online and offline to meet market demands. Francis Lopez of Pan Asia Exchange will give deeper insights on cross border e-commerce from supply chain management, adjustment of policies to meet demand, escrow payment, logistics, and public key infrastructure.

E-Commerce Marketing Strategies

(Speakers: Joma Giron of AboitizLand, Valerie Joy Deveza of Autodeal, and Mannix Pabalan of Hashtag Digital) With more companies taking their business online, what e-commerce marketing strategies are still working? What new marketing methods should we learn and embrace in the months to come? Learn what marketing strategies work for online and traditional companies to challenge market leaders, attract visitors, convert them to leads and eventually as customers.

SPONSOR TALK: Your First and Last Mile Delivery Partner

(Speaker: Eliezer Santiago, AVP, 2Go Express E-Commerce Team)

For most e-commerce entrepreneurs, the timely delivery of goods is the lifeblood of their business. Finding courier partners who can meet the demand and have very little loss rate is important.

12:00 LUNCH

Building a Trustworthy E-Commerce Ecosystem

(Speaker: Wilklean Regalado of Goods.ph, Monica Jane Roldan of Save N’ Earn, and Ces Cordero-del Mundo of TheShop.ph) In setting up an e-commerce system, TRUST plays big factor to make a site visitor purchase. More than just the sale offers, free delivery, and trust seals, it is important that a site does not sell counterfeit, grey market, expired, and products without proper permits to be marketed to Filipino buyers.

Securing E-Commerce Transactions

(Speaker: Isaac Sabas, Pandora Security Labs and Louie Delostrico of GlobalSign) When running an e-commerce site, downtime and security breaches can be a nightmare. Blocking spam, viruses, malicious bots, spoofing, data interception, fraudulent orders, identity theft, among others are some of the concerns e-commerce site owners have to deal with as their site grows. Find out how you can protect your site from these issues.

Mobile Plus, Mobile First, to Mobile Only: E-Commerce 4.0

(Speaker: Wendy Ang of Optimind Technology Solutions) Internationally, there is much talk happening where future e-commerce sites shall be in the form of a mobile application only. But before taking the plunge, it is important to know when should you go mobile first, mobile plus or mobile only.

Proof of Concept: E-Commerce Solutions & Start-up Projects

(Speaker: Ramon Manuel Nisperos of CrusadeHero, Mark Joseph Panganiban of Tagay, Kristy Abello of Karpintero.ph, and Julius Mariano of Bazaro) Creating an E-Commerce Startup Project is not easy especially if you dreamed of implementing a project with no less than 100 orders a day for starters. Listen to these young entrepreneurs share their project ideas and see if you can play a role in helping them make it a reality Program host and moderators are Janette C. Toral and Genesis Reonico.


From our usual summit price of P7,000, we have taken steps to reduce this to P4,000 to allow more entrepreneurs to join. This will also give participants 1-year access to all free and paid e-learning offerings (including upcoming ones) on this site. Schools interested in sending at least 10 students can avail of our special rate of P2,500 per student. This does not include 1-year Protege membership access rights. Deadline for school sign-up is on August 15, 2015. The rate of P4,500 shall apply for registration from July 15 to August 28, 2015. Onsite payment shall be at P5,000 per head. Contact Janette Toral (by sending a private message) for further details.


Option A: FILL UP THE FORM BELOW AND AN EMAIL BILLING WILL BE SENT TO YOU. OR REGISTER BY SIGNING UP ON THIS WEBSITE. 1. If you don’t have a user account yet, create one. A verification e-mail will be sent to you. Check your spam or bulk folder if it can’t be found in your inbox. 2. Log-on to your account and return to this page. Click on the “TAKE THIS COURSE” button at the lower portion of this announcement. 3. Choose your payment option (cash, credit card, Paypal). Once payment is processed, email the Paypal receipt or bank deposit slip to Janette Toral at janette(at)digitalfilipino(dot)com or send it via private message at our Facebook page. For bank payment, please deposit to: iMarket Events and Services, Inc. at BDO 209-0233-385. Official receipt shall be given on August 29, 2015 at the event venue. 4. If materials are uploaded already, you will see the list of lessons posted below. Just click on them to access.



For inquiries about this event, please contact Janette Toral (send a private message). She can also be reached through mobile at 0917-4490011 or via Twitter @digitalfilipino.  

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